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Digital Marketing Executive

Robral Technologies > Digital Marketing Executive

Job Title: Digital Marketing Executive

Company: Robral Technologies

Experience: 1-2 Years

Job Type: Full-Time (Remote)

About Robral Technologies

Robral Technologies specializes in providing cutting-edge blockchain solutions, web and mobile development, cloud computing, and AI-driven technologies to a global clientele. We’re seeking a proactive and creative Digital Marketing Executive to enhance our digital presence and support our marketing initiatives.

Key Responsibilities

  • Design and execute innovative digital marketing campaigns across diverse platforms.
  • Optimize SEO strategies to boost organic traffic and improve search rankings.
  • Manage SEM efforts, including Google Ads campaigns, to maximize ROI.
  • Lead LinkedIn marketing initiatives, leveraging tools like Sales Navigator and Lempod for targeted outreach and engagement.
  • Execute email marketing campaigns, ensuring personalized and effective communication.
  • Develop and manage social media campaigns to enhance audience engagement and brand visibility.
  • Create high-quality, engaging content tailored to the target audience.
  • Conduct market research, analyze advertising trends, and provide actionable insights for campaign optimization.
  • Build and maintain partnerships with media companies and other stakeholders.
  • Monitor campaign performance using analytics tools and prepare detailed performance reports.
  • Identify and capitalize on market trends and emerging opportunities.
  • Monitor marketing budgets and ensure cost-effective strategies.
  • Collaborate with the marketing team to enhance overall strategy and execution.

Requirements

  • Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Experience: 1-2 years of proven work experience in digital marketing.
  • Expertise in LinkedIn marketing tools, including Sales Navigator and Lempod, is a must.
  • Strong knowledge of SEO, SEM, SMM, and email marketing.
  • Proficiency in managing Google Ads campaigns and monitoring performance metrics.
  • Excellent communication and copywriting skills.
  • Analytical mindset with the ability to derive insights from data and improve campaign outcomes.
  • Creativity and an eye for detail in content creation and campaign execution.
  • Experience coordinating with cross-functional teams.
  • Proven ability to manage budgets effectively and provide cost-saving recommendations.

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