About the Client
The client is a digital marketing agency seeking to expand its service offerings by providing a proprietary programmatic advertising platform to its customers. They required a white-label solution to help them enter the competitive ad-tech space without extensive upfront investment in technology development.
Business Challenge
The client faced several hurdles:
- Limited Technical Expertise: They lacked the in-house expertise to build a robust advertising platform.
- Customization Needs: Required a platform that could be branded and tailored to their clients’ needs.
- Scalability: Needed a solution capable of handling high ad traffic and diverse formats.
- Data Analytics: Wanted to provide advanced analytics to their clients for better campaign performance insights.
Robral Technologies was engaged to design and develop a scalable, white-label programmatic advertising platform to address these challenges.
Technologies Involved
Robral Technologies utilized the following technologies:
- Cloud Infrastructure: For scalable and reliable hosting.
- Artificial Intelligence and Machine Learning (AI/ML): To power real-time bidding (RTB) and audience targeting.
- Ad Server Integration: Ensured compatibility with multiple ad exchanges and demand-side platforms (DSPs).
- Customizable UI/UX: Delivered a white-label dashboard for client branding.
- Data Analytics Tools: Provided detailed campaign performance insights.
Process Overview
1. Requirement Analysis
- Collaborated with the client to understand their branding, technical requirements, and customer expectations.
- Identified critical features such as RTB, advanced targeting, and campaign management.
2. Platform Design
- Designed a modular architecture to ensure scalability and flexibility.
- Created an intuitive user interface for the platform’s dashboard, enabling non-technical users to manage campaigns effortlessly.
3. Development and Integration
- Built core functionalities, including ad placement, audience segmentation, and reporting.
- Integrated third-party ad exchanges, ensuring seamless participation in programmatic advertising auctions.
4. Testing and Deployment
- Conducted comprehensive testing for performance, security, and cross-platform compatibility.
- Launched the platform with the client’s branding.
5. Ongoing Support and Optimization
- Provided continuous support for platform enhancements and updates.
- Monitored performance and incorporated feedback to improve user experience and system efficiency.
Results Achieved
The deployment of Robral Technologies’ white-label programmatic advertising platform led to:
- Faster Market Entry: Enabled the client to launch their branded platform within six months.
- Improved Client Retention: The advanced features and white-label customization attracted and retained more clients.
- Increased Revenue: The client achieved a 40% boost in revenue within the first year of implementation.
- Advanced Analytics: Provided clients with actionable insights, improving campaign ROI by 25%.
- Scalability: The platform handled increased ad traffic seamlessly during peak periods.
Conclusion
This case study highlights how Robral Technologies empowered the client to establish a strong foothold in the programmatic advertising space. By delivering a robust and customizable platform, Robral helped the client unlock new revenue streams while offering a cutting-edge advertising solution to their customers. Robral continues to innovate in the ad-tech domain, driving success for its partners.